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Copywriting, Social Media, and Article Marketing

Three ways to market your business. This site is your resource center for copywriting, using Social Media and Article Marketing. In these pages, you will learn techniques on how to use these in your business, locate resources for learning more and have the opportunity to purchase ebooks and reports that will give you tips and instructions in how to do them yourself.

If you don't want to do the work youself, there will be a list of people and businesses that will be willing to do the work for you.

Stay tuned or check back often and new resources will be added daily or weekly. So lets get started with an article about five ways to write extremely fast.

Donna Shanholtzer

5 Steps to Better Copywriting

By Paul Hurkmans

You might not consider yourself a copywriter, but if you're in business you're probably writing content about your business every day. Whether it's an email to a current or potential customer, an article for a newsletter or a post for your website, your writing skills can mean the difference between increasing and languishing sales.

So how do you enhance your copywriting to improve the way you sell your business? How can you make the content for your next email, article or post more interesting and engaging?

Below are my 5 most important steps to better copywriting. It's certainly not a complete list, but it will set you on the road to writing better content and hopefully winning more business.

Headings and subject lines must be catchy and encourage the reader to take the time to read the rest of the content. Above all, headings and subjects must never be dull. Imagine you receive an email from your accountant and the subject is 'April Newsletter'. Chances are you're going to delete it straight away. Compare this to a subject such as 'Reduce your taxation in 3 easy steps' or 'Finance tips - plan to retire in comfort'.
Once you've attracted people to your email, article or other copywriting piece, don't lose them. Make sure your introductory paragraph is appealing. Like the heading and subject line, the introductory paragraph is a key to engaging people. To further increase engagement, highlight benefits more than features. Rather than focussing on how your staff has completed a customer service course, tell customers how friendly and helpful your staff are; highlight the comfort and durability of a new sofa more than whether the leather has come from grain-fed cattle who listen to Beethoven! This doesn't mean features aren't important as some customers will want to know about them, but always remember to focus more on benefits.
Never forget to include your call to action. What exactly your call to action is will depend largely on your business and the content of your copywriting. It may simply be asking people to contact you for more information or completing a form to receive your newsletter.
Use conversational language. How do you know if what you've written is conversational? Simple - read it out. In fact, reading out what you have written is a great way of checking your copywriting before hitting the send button or posting your new article to the website, as you'll often pick up errors you'll miss by reading alone.
Have someone else read your copywriting. A friend, a colleague or someone you trust for their brutal honesty is the best bet. It helps if they can spell! In addition, particularly for your important copywriting pieces, such as content for web pages and brochures, consider hiring a copywriter. Copywriting is a professional skill and at the very least it can pay to have a specialist revise your content after you've written it.

As I mentioned earlier, this is not a complete list. But by following these five steps your content will almost certainly improve. Who knows, one day you might decide to give away your current profession to become a copywriter!

Paul Hurkmans is a marketing communications and marketing material specialist. He owns En Pointe - Melbourne, a business that provides services and products such as web design, copywriting, email marketing, photography and other marketing material to small businesses.

Quick Article Writing - Discover 5 Effective Ways to Write Extremely Fast

By Sean R Mize

1. Stick with topics that you know. One of best ways to get your articles done fast is to eliminate the need for time-consuming research. This will happen if you choose those topics that you're an expert on. Through this, you'll know ahead of time the type of information to offer without checking out numerous websites and blogs.

2. Limit the scope of your content. Carefully choose the information that you're going to include in your articles and avoid covering too many grounds. It will help if you choose specific topics over those broad ones. Then, present only the most important information.

3. Develop an outline. Organize your material before you start writing. This can easily be done by simply listing down all the ideas that you're going to discuss and just arrange them in a logical manner. Having an outline can help you make sure that you will not get lost during the writing process.

4. Edit later. Focus on expounding the ideas that you have listed. Ignore the mistakes that you commit at this point. You see, you cannot afford to go back and forth as this will surely eat a lot of your precious time. You can edit your articles later.

5. Hone your typing skills. Learn how to type without looking at your keyboard. Believe me, this can do wonders to your productivity. Make at least an hour per day practicing using free online keyboarding tools. With patience and determination, you'll be able to type 75 words per minute or more in no time at all.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, "Your Article Writing and Promotion Guide"

Download it free here: Article Writing

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

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